Persil Laundry Detergent’s Activewear Clean Is a 2025 Product of the Year USA Winner

Persil laundry detergent’s Activewear Clean is a winner of the 2025 Product of the Year USA Awards.

Designed for athletic wear while also working on all fabrics, Persil Activewear Clean fights body oil and sweat, and eliminates odors while helping maintain fabric shape and stretch.

Launched in 2024, the detergent has been named one of this year’s winners in the laundry detergent category of the largest consumer-voted awards program centered around innovation, Product of the Year USA — a survey of 40,000 people by Kantar.

“At Persil, we recognize that our consumers place high value in their clothes and, with the growth of athletic wear and synthetic clothing in recent years, we saw an opportunity to fill a gap in the laundry aisle and offer a solution for clothing that many people wear, day to day,” said Matt Kutnick, marketing director of Persil. “Persil Activewear Clean helps maintain the delicate shape and stretch of performance wear while helping keep whites and colors vibrant so consumers can look and feel their best, wash after wash. For us, it’s about providing a quality clean that also cares for the clothes our consumers love.”

Long-lasting Newness

The award-winning variant joins a lineup of Persil laundry detergent products designed to help keep clothes looking newer, longer. The full portfolio of Persil laundry detergents is available in both liquid and Ultra Pac variants for all laundry day needs, including Persil Original, Persil Intense Fresh, Persil Advanced Clean with Oxi+Odor Power and Persil Activewear Clean.

Persil Activewear Clean is available as both a Liquid and single dose Ultra Pacs at Walmart, Target, Amazon and other retailers nationwide.

Check out the brand’s 2024 partnership with Christian Siriano here.